The internet reminds me of some of those freaky-looking dudes in the Mad Max movies who tried to kill, steal, and plunder gasoline from anyone and everyone who crossed their paths. And, like Mad Max, we have to survive the day for a hopefully even better sequel! All of this has to be done on a slightly different interstate: the Internet Highway! But instead of using guns, crossbows, spears, and all sorts of other weaponry, we have to use our personality and various social sites and various social tools along this mysterious and adventurous stretch of treacherous roadway.
My goal as a writer is to develop a social following on the internet more so than to write any certain number of books by any given certain date. This may sound a bit off the mark, but there is a method to the madness.
I’ve learned, after self-publishing a book, that it is not enough for an independent author to (hopelessly!) market the hell out of his book. The author has to do everything in his power to establish a loyal following. And for this, I am truly thankful for the opportunity to have the ear of everyone who has subscribed to me and my activities (and sometimes lack of).
You may be asking: “Why is this more important to you than getting a substantial amount of writing on the market?” Saturating the market with everything Phil Sanderson is definitely important to me. But at the same time, finding the means to accomplish it more effectively is of higher priority. One reason is that there is no point in coming up with a large quantity of material when there is not that many people interested in doing anything with it. Secondly, one of the main things agents look for, when trying to find a good author worth her salt to represent, is just that: a huge following!
Yet I am really quite surprised with how everything has turned out. I’ve been established on Facebook now for more than five years and only just recently started getting really involved with Twitter. But strangely enough, my success with the little tweety bird is phenomenally greater than it is with with the big-blue “F”. I plan to break 1,000 followers next week on Twitter. But I don’t even have anywhere near 100 likes on my personal Facebook page.
I am also quite pleased with my success here on WordPress. If you are receiving this article, then I largely have you to thank for this success. I am really starting to develop quite the following on Goodreads as well. And I’m not entirely sure why. Maybe it is because I run my WordPress blog through Goodreads. So, thank you all so very much. On the other hand, I am also encountering slow starts with Google+ and Pinterest. And I only barely exist on Authors Den.
But I have a pretty cool strategy that I believe may help me out. Since I’m encountering leaps and bounds on Twitter, I plan to market all my other social sites through that medium. It’s not rocket science, just good, commonsense advertising. And I am hoping that this article will help give you guys some ideas as to how you may be able to boost your own social campaigns (in the even that you have need to do so).
So please remember to take a lesson from Mad Max when it comes to successfully reaching your various social media marketing destinations: As your trucking along in your day-to-day tasks — be it creating art or music, or writing books — the most important thing to remember along the journey is to not run out of gas. And we do this by making sure that we have an active, captivated audience who actually gives a damn about what we are doing.
Until my next article, be blessed!